This collection of apparel designs for STY-FCSD Photography was made to embody their brand motto: Stop Consuming, Start Creating. The King Card design symbolizes the duality of consuming vs. creating by showing the satisfied creator on top and the heartbroken consumer on the bottom.
The second design in the collection shows a hand shattering a smart phone. This showcases conquering and overcoming the problems of technology that many creatives face rather than being consumed by them.
Three badges were created to be paired with the above illustrations. Through the use of arrows, the first badge clearly reminds the wearer to stay focused on creating rather than consuming. The upside down text exemplifies the upside down feeling you can get when you consume too much.
The second badge has a simple style, which by nature embodies focus. The third badge very intentionally used a star along with the phrase "just go create" to continue the narrative of staying on target.
